This project was completed by Trineo before the team joined with Uncommon Purpose. Regardless of which name is attached to it, all of our customers can count on receiving the same level of dedication, support, and expertise.
amaysim is a mobile service provider, now with over 1.2 million customers. They’re a technology-driven company, offering DIY account management backed by online-first support.
To uphold the core brand propositions of simplicity and exceptional customer service while executing the rapid growth plans to come, amaysim planned to make some big changes in preparation for product line growth. It was time to support amaysim’s future as an Australian telco and tech leader.
amaysim partnered with Trineo (now Uncommon Purpose) to split up the current architecture: adding fault tolerance, configuring their new tech stack, and syncing data with core existing systems. With product line growth imminent, it was also the right time to help build out and train amaysim’s IT team.
The team transitioned amaysim’s architecture from two components into a decentralized set of interdependent systems:
Using the OAuth framework, they built out customer data management (CDM), identity services (IDP), and single sign-on services (SSO) to facilitate logging in, easy purchasing processes for customers, and authenticated data flows between these existing systems.
For example, if someone changes their email address in CDM, the information goes out onto a Kinesis stream, with multiple Lambdas retrieving and updating different downstream APIs in their required formats. Instead of waiting to make multiple synchronous calls to update APIs, the process is decoupled. With various strategies to ensure fault tolerance, updates will always be shared, with eventually consistency.
Anyone can come along and subscribe to that event stream and update their system as they need to. This architecture helps amaysim move faster as systems grow and allows more responsive applications for customers.
Due to the new flexible, intelligent architecture, amaysim was able to spin up a new businesses rapidly—adding broadband, energy (electricity and natural gas), and device sales to its portfolio—going from one product line to four.
Customer service has also improved. With new customer service tools that deliver pre-filled forms, customer service reps can switch to simply verifying information rather than asking customers for their data; a much faster, less error prone and friendly way to provide service.
Previously, amaysim could only complete one release a month; now they’re able to execute multiple zero-downtime releases a day, and the number is accelerating. This is enabled by having distributed systems that are easier to work on, with newer technology supporting them.
Uncommon Purpose’s consulting team presents a complete set of perspectives in working with clients. We work to develop a concept and vision of customer experience, design and technical architecture. We then derive and marshal a backlog of work with agile techniques.
The end result is a timely and high-quality delivery to production, and a partnership that ensures success in the long-term.