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Manager, Marketing & Communication

March 21, 2023

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Top announcements from Dreamforce 2022

Well Dreamforce 2022 has officially come to a close. As per usual, it was jam-packed full of announcements, surprises, and new Salesforce products.

Check out our top moments from Dreamforce below. 

Salesforce Genie

One of the most exciting announcements was the newest addition to the Customer 360 platform, Salesforce Genie. Heralded to be the “world’s first real-time CRM” and the “greatest Salesforce innovation in the company’s history”, Genie inputs and stores real-time data streams at massive scale, and combines it with Salesforce data. 

Genie includes built-in connectors that bring in data from every channel (mobile, web, APIs), legacy data through MuleSoft, and historical data from proprietary data lakes.

And yes, we know what you’re thinking. This is just Salesforce CDP right? Well, you’re not wrong. Genie is the new (and much approved) Salesforce CDP with some big differences:

  • Genie spans the entire Customer 360 platform, not just Marketing Cloud.
  • Real-time is actually real-time. Instead of syncing data to records, Genie reads data sources in real-time without moving or duplicating data into Salesforce. 
  • Genie is open and extensible, with 18 integration partners spanning the who’s who of data

So, when will this all be generally available? In keeping with the “real-time” theme, Salesforce Genie is already live and generally available today (September 2022), providing you have access to Hyperforce, which is currently available in 10 regions.

Oh, and the most exciting part? Along with the new product launch, Salesforce also introduced a new character to the Salesforce family, Genie the Rabbit!

Learn more about Salesforce Genie here.

Slack Canvas 

Here’s an exciting one for Slack (and Quip) users. In the second big announcement, Slack introduced Canvas to the Salesforce community. 

Since Salesforce acquired Slack last July, many speculated whether Slack would replace Chatter as the primary communication tool within Salesforce. However, with today’s announcement of Slack Canvas, it’s clear that Slack is the true Digital HQ—it’s where work happens.

Slack Canvas is a new “surface” where teams can create, organize, share, and take action on Salesforce Customer 360 data directly from within Slack. The canvas appears beside a channel and allows you to create a customized, interactive board where you pin key information including resources, documents, spreadsheets, comments, workflows, systems of record, and more. 

In a nutshell, Quip has been integrated into Slack (with some pretty impressive features). 

Slack Huddles 

Widespread improvements were also announced to the Slack huddles feature. Where huddles were once restricted to voice-only calls, capabilities now include video, multi-person screen sharing, message threads, reactions, and post-meeting sharing. 

So, it’s like Zoom right?

Well, not quite. Looking to provide that full Digital HQ experience, Slack huddles is trying to create an experience more akin to walking over to someone’s desk rather than sending them a calendar invite. It’s intentionally less invasive and is trying to find that perfect balance of avoiding wasteful meetings, whilst breaking down silos and increasing collaboration.

Sustainability takes center stage

Salesforce also announced the Net Zero Marketplace, a platform that’s designed to enable simple and transparent carbon credit purchases, allowing organizations to accelerate climate-positive impact at scale. 

Built on Commerce Cloud and powered by Genie, the marketplace aims to connect buyers with “ecopreneurs” (environmentally focused entrepreneurs) in a single, transparent platform.

On top of the platform announcements, Salesforce are also tackling sustainability head on with perhaps the most controversial update of the year. Swag is a no go. You heard that right, no Salesforce swag for every attendee, so we hope you BYO’d your own backpack and water bottle! Instead, Salesforce is offsetting travel on behalf of every attendee. 

Read the Hubbl Diagnostics Benchmark Report 2022

Discover a view into the Salesforce ecosystem that’s never been seen before; one that tangibly relates the objects, triggers, and workflows in your org, to better business results for you and the entire Salesforce ecosystem.

Explore our key findings
Read the Hubbl Diagnostics Benchmark Report 2022