VP, Marketing

October 18, 2022

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Digging into Dreamforce day two

Coming to you live on day two of Dreamforce, sitting at a high top table in the Trailblazer Forest, a room packed with enthusiastic admins, architects, and developers eager to learn more about new features and past woes on the platform. 

You could call day one, a day of coming back together after two long years apart, celebrated by sharing some exciting announcements from Salesforce; some “magical” and some “aha’s!” (Genie and Slack Canvas respectively). But day two has a bit of a different vibe. It feels like a day of digging into the platform, asking sometimes hard, but needed questions on the future (and past) of the Salesforce platform. 

Managing a maturing ecosystem

I’ve been in many sessions today (keynotes, roundtables, breakouts, and more) that were focused on discussing platform optimization, technical debt, and managing feature retirements. 

As Dreamforce celebrates its 20th year, it’s a reminder of the maturing state of the ecosystem that now boasts two decades worth of best practices, innovation, customizations, strategy, governance and too many acquisitions to count. So while we’re celebrating new innovation on the platform, like Genie, we’re also stuck managing the past.  

Pervasive questions like, “how do I migrate all my workflow and process builder over to flow?” keep coming up. And whether it’s new tools (like Hubbl Diagnostics) or manual exploration of your org, you can feel the weight of these questions and decisions hanging in the room.  

Luckily the Salesforce community is a tight knit group of people who love to support one another, leading expertise and experience to find the answers. 

Investing in the Digital HQ

When the Slack acquisition announcement happened in 2021, many thought that it would replace Chatter within Salesforce. That was quickly reversed when Salesforce began promoting Slack as their Digital HQ, recognizing where work is truly done and embracing it as an important collaboration tool and data collection point. 

With the amount of CRM-worthy data being shared and discussed in Slack, Salesforce is doubling down on usability and functionality, adding a previous acquisition, Quip, to form Canvas. To me, this signals an even greater opportunity to build Slack apps for the thousands of apps that are built to enhance the functionality and usability of the Salesforce platform. 

It begs the question of all app developers, “are you truly considering what work is done where and how to best fit the needs of your users?”.

So while tech debt might be slowing adoption of new functionality, Slack is providing a new channel of getting that data into Salesforce, to ensure it remains the system of record for any customer-centric organization. 

Continue the Dreamforce learning

Dreamforce 2022 was jam-packed with learnings. Check out our day one recap of the top announcements, key learnings, and product releases or head over to Salesforce+ to relive the magic all over again!

Read the Hubbl Diagnostics Benchmark Report 2022

Discover a view into the Salesforce ecosystem that’s never been seen before; one that tangibly relates the objects, triggers, and workflows in your org, to better business results for you and the entire Salesforce ecosystem.

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Read the Hubbl Diagnostics Benchmark Report 2022